Trading activity

Intelligent washing campaign

Internet users have certainly noticed increased activity of advertising on Amica dishwashers. This category of devices on the market is growing rapidly, and devices Amica have a significant share of this growth. Research shows that currently dishwasher Amica are the top three most popular devices selected by the consumer devices.

Amica promotional activities include different types of media, from television to newspapers on the internet ending. The first wave of TV campaign is behind us, we are constantly present in the trade press and the new edition of the Internet campaign just occurred on the network. This time, intensively promoting new dishwasher Amica. We do not stop at building activities range, but from which we start. That is why we will be present in large type horizontal portals Virtual Poland, Onet or Interia. It was with this campaign we emphasize our competence in this category of devices and to announce the introduction of new devices offer the largest group of potential consumers.

Like the previous promotional activities, so the current campaign is based on the use of the image of Agnieszka Radwanska. This time, it stresses the three main features of the new dishwashers Amica: efficiency, quiet operation and efficiency.

In addition, in order to effectively reach out to people who are at the final stage of the purchase use remarketing activities and are present in a Google search.